MISSOMA is a demi-fine jewellery brand on a mission to make beautiful, high-quality, handcrafted pieces for everyone.
Creative Direction
Product Naming
Editorial
Content Strategy
CRM, Social & Paid Media
Web, Product & Landing Pages
I joined iconic jewellery brand Missoma ahead of the hugely anticipated Lucy Williams 1987 Collection launch. My role involved leading creative content pre-launch, developing the launch concept, creating the campaign tag lines and writing short and long-form copy across website, social and blog, alongside styling guides, interviews, paid search and social copy.
Following the success of the launch, we collaborated on both the rebranding of their core collection to ‘Icons’ (where I named each new product and worked with the creative and design teams to pull together content across all touchpoints), and the Tree Sisters charitable initiative (where I created press releases, newsletter campaigns, landing page content, banners and social to support the sustainability campaign - plant a tree with every purchase).
Layering Icons.
Creative Direction for a series of social-first videos on how to create a signature Missoma layering necklace stack. We broke the art of layering down into easy-to-replicate steps cementing the brand’s USP as affordable, versatile, layering jewellery.
3 in 1.
Creative Direction for a social-first video showcasing the newly-launched Axiom necklace. Simple, clean shots show how simple it is to change the Axiom from a choker to a long necklace and finally to a lariat style.
The 1987 Collection.
In collaboration with @lucywilliams02, I helped Missoma release their most ambitious collection to date: 1987. Inspired by Lucy’s birth year, the collection explores the nostalgia of jewellery with deeply meaningful statement essentials.
Growing up in the glory days of the late 80s and 90s, the collection evokes memories of trying the latest trends (and maybe regretting a few), dancing in your room to TLC, and experimenting with your favourite pieces from your mum's jewellery box.
It’s a love letter to the analogue era - your ultimate jewellery mixtape.
The campaign was shot by the Missoma team in Los Angeles and Palm Springs.
Copy and narrative by Charlotte Austin.
