Storytelling for purpose-driven brands.

I'm Charlotte, a Creative Director and Copywriter who helps purpose-driven brands tell stories that matter, across every touchpoint. From global fashion to fintech, I've built brand voice and content foundations for names like NEXT, Fenwick, Klarna, Pangaia and Lyst.

more about me

Tone of Voice & Copy

Creative Copywriting

Tone of Voice

Brands I’ve worked with

  • We’ve had the privilege of working with Charlotte for over eight months during the launch of our women’s athleisure brand, and she has been truly instrumental in shaping our voice. She brings an exceptional ability to craft copy and really found the balance between innovation, sustainability, and premium minimalism that we needed - giving us a strong foundation and setting the team up for long-term success. I cannot recommend her highly enough.

    Bonnie Boyes, VP of Marketing

    SAISEI

  • Thank you again for an amazing brand and tone of voice workshop yesterday, the team left feeling inspired and excited to push our copy further. The guidelines you created for have had so much positive feedback! Many have implemented them across their department and we now have a Gemini Gem for it that has been trained to provide feedback on copy.

    - Diana Bell-Heather. Copy Manager

    NEXT

  • It was an absolute privilege to work with Charlotte. If you’re looking for a strategic head and an editorial eye, I can’t recommend Charlotte enough.

    — David Watson, Design Lead

    Klarna

  • Charlotte is an absolute pleasure to work with. She has a creative flair that is so hard to find and she got the tone of voice and vision of the brand straight away.

    — Amy-Claire Short, Digital Marketing Manager

    L.K. Bennett

  • I don't think I've ever worked with a freelancer before where there's been no edits needed...!

    — Marion Chomse, Head of Marketing

    Walking on Earth

  • It was a pleasure working with Charlotte on copy and strategy for a D2C wellness brand launch. She brought a strategic, analytical eye to all of our conversations and her writing is superb! She really nailed tone of voice and even helped us develop our own brand guidelines further. Highly recommend working with her!

    — Safia Tapal, Growth Lead

    The Bakery

  • Approaching every situation with a positive attitude, Charlotte's support and guidance kept our team on track to successfully deliver objectives in a challenging time. She would be an asset to any content team in need of an adept leader.

    — Stephanie Bain, Senior Copywriter

    LYST

  • Charlotte has been a pivotal member of the Slerp family. As our business has evolved, Charlotte has contributed significantly to us laying down foundations for future growth across multiple functions.

    — JP Then, CEO

    Slerp

  • Charlotte was wonderful to work with. A positive attitude in an extremely fast paced environment with the ability to produce engaging content that fitted to brief and brand tone of voice.

    — Charlotte Heron, Content Manager

    Missoma