CHARLOTTE AUSTIN

Independent creative leader working with with ambitious brands to shape distinctive ideas, voices and campaigns.

See select works

What I do.

BRAND VOICE

Strategy & cultural insights
Verbal identity
Tone of voice
Brand narrative & messaging
Workshops & training

CAMPAIGNS & LAUNCHES

Creative concepts
Campaign messaging
Brand & product launches
Copy & storytelling
Naming

CREATIVE LEADERSHIP

Fractional leadership
Copy direction
Content strategy
Editorial
Team development

“Charlotte embedded herself seamlessly into the team, quickly becoming a trusted creative partner and bringing strategic thinking alongside exceptional craft. From shaping our brand voice and editorial approach to contributing to campaigns and partnerships, she operated with real autonomy and became an incredibly valuable part of the team during a period of significant change.”

ALEX BAKER // FENWICK

Head of Marketing & Communications