KLARNA is the leading global payments service, providing smarter and more flexible shopping experiences to 85 million active consumers.

Content Strategy

UX & Content Design

Product Marketing

CRM & Paid Media

Content Production, Org & Mgmt

I joined Klarna as a Senior Copywriter & Content Strategist within the Media Studio initially for 9 months, working on global Co-Marketing campaigns across Paid Media, CRM and Native Ads. Later, I rejoined for 6 months leading up Product Marketing content for their US product division, launching a new self-serve Content + Ads platform.

Campaigns worked on include Deliveroo x Klarna UK launch, Boots x Klarna in-store launch, Charlotte Tilbury global sale, Reformation sustainability initiative, H&M Sweden insiders campaigns and eBay Germany x Klarna launch.

Other projects included overhauling the Klarna Media department briefing process and working within a small task force to identify blockers in the current Media workflow and implement cross-departmental changes.

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