KLARNA is the leading global payments service, providing smarter and more flexible shopping experiences to 85 million active consumers.
Content Strategy
UX & Content Design
Product Marketing
CRM & Paid Media
Content Production, Org & Mgmt
I joined Klarna as a Senior Copywriter & Content Strategist within the Media Studio initially for 9 months, working on global Co-Marketing campaigns across Paid Media, CRM and Native Ads. Later, I rejoined for 6 months leading up Product Marketing content for their US product division, launching a new self-serve Content + Ads platform.
Campaigns worked on include Deliveroo x Klarna UK launch, Boots x Klarna in-store launch, Charlotte Tilbury global sale, Reformation sustainability initiative, H&M Sweden insiders campaigns and eBay Germany x Klarna launch.
Other projects included overhauling the Klarna Media department briefing process and working within a small task force to identify blockers in the current Media workflow and implement cross-departmental changes.