Let’s work together.

Content & Brand Strategy

Set strong foundations for your launch, rebrand or project with a solid strategy.

We’ll unearth what’s important and help you plot a course towards your goals.

  • Strategy Workshops

  • Brand Positioning

  • Messaging Hierarchies

  • Content Pillars

  • Customer Research

Copywriting

Define your brand personality with a unique Tone of Voice and personalise every touch point with copy that connects and converts.

  • Tone of Voice

  • Brand Story

  • Product/Web Copy

  • UX Audits

  • Organic Social + Paid Media

Creative Direction

Bring it all together with creative that showcases your brand authentically.

  • Video content

  • Conceptual ideation

  • Branding

  • Interviews + testimonials

Join my client list:

  • I don't think I've ever worked with a freelancer before where there's been no edits needed...!

    — Marion Chomse, Head of Marketing

    Walking on Earth

  • It was an absolute privilege to work with Charlotte. If you’re looking for a strategic head and an editorial eye, I can’t recommend Charlotte enough.

    — David Watson, Design Lead

    Klarna

  • Charlotte is an absolute pleasure to work with. She has a creative flair that is so hard to find and she got the tone of voice and vision of the brand straight away.

    — Amy-Claire Short, Digital Marketing Manager

    L.K. Bennett

  • Working with Charlotte, firstly as a teammate and later my manager, was a pleasure Approaching every situation with a positive attitude, her support and guidance kept our team on track to successfully deliver objectives in a challenging time. Charlotte would be an asset to any content team in need of an adept leader.

    — Stephanie Bain, Senior Copywriter

    LYST

  • Charlotte has been a pivotal member of the Slerp family. As our business has evolved, Charlotte has contributed significantly to us laying down foundations for future growth across multiple functions.

    — JP Then, CEO

    Slerp

  • Charlotte was wonderful to work with. A positive attitude in an extremely fast paced environment with the ability to produce engaging content that fitted to brief and brand tone of voice.

    — Charlotte Heron, Content Manager

    Missoma

  • It was a pleasure working with Charlotte on copy and strategy for a D2C wellness brand launch. She brought a strategic, analytical eye to all of our conversations and her writing is superb! She really nailed tone of voice and even helped us develop our own brand guidelines further. Highly recommend working with her!

    — Safia Tapal, Growth Lead

    The Bakery