I’m a retained collaborator for TikTok B2B in EU and METAP. I work with local market teams to transform raw data and research into powerful customer-facing narratives, showcasing TikTok’s products and communities in the most compelling ways across email marketing, long-form playbooks, core narrative decks and blog posts. I’ve created impactful assets across every vertical, from fashion and beauty to automobiles and F&B.

From turning complex product jargon into easily digestible copy to infusing TikTok’s unique fun TOV into every nook and cranny, I’m a bonefide TikTok expert (just don’t ask me to dance)!