Fashion disruptor Each x Every engaged me to lead their content and brand-building efforts in the 9 months leading up to their launch.

From getting their origin story and mission customer ready, writing all copy across category and product pages, and developing ad copy to test, I guided every word across every touch point.

Later, my remit evolved to Art Direction and product naming, as well as creating a Tone of Voice bible for the brand to guide them moving forward.