I worked with the Fenwick team as their Head of Copy & Editorial for a year (August 2024/2025). My remit was vast, touching all brand campaigns, copy and strategy across the business in the wake of their rebrand as Britain’s family of style pioneers since 1882.

My work can be seen across all digital touch points, including The Season and Tastemakers and brand campaigns, relaunched Newcastle Beauty Hall, Greggs Champagne Bar pop-up, Beauty With Bite campaign, homepage, email and their iconic 2024 ‘The Twelve Days of Christmas’ Window.

I rebranded their online journal (Fenwick Style Notes), creating a content strategy and guidelines for the next iteration of editorial content.